Is myblu discontinued in the U.S.? A Gold Leaf e-liquid guide

Short answer: Imperial Brands said on May 12, 2026, that it was transitioning its legacy myblu vaping business out of the United States. The U.S. blu website is now a transition notice, while at least one major retailer labels blu products discontinued and available only while stocks last. For adults 21+ who used Gold Leaf, Classic Tobacco, Menthol, or Polar Mint, a refillable device with bottled e-liquid is a different route. It is not a direct replacement for a sealed myblu pod.
myblu in the U.S. at a glance
- The official position: Imperial Brands announced a transition of its legacy myblu vaping business out of the U.S. market on May 12, 2026.
- Online listings can be misleading: a product page may still appear in Google even when the seller describes the stock as discontinued or limited to what remains.
- A refillable route is different: bottled e-liquid cannot be poured into a sealed myblu pod. It needs a compatible refillable device.
- Start with flavor direction: compare Virginia for mellow tobacco, Special Blend Tobacco for classic cigarette-style tobacco, or Special Blend Menthol for tobacco with a restrained menthol finish.
- Do not match nicotine by number alone: the device and coil affect how much vapor each puff produces.
What happened to myblu in the United States?
Imperial Brands made the clearest current statement. In its half-year results dated May 12, 2026, the company said it had decided to transition its legacy myblu vaping business out of the U.S. market. It cited its strategic focus on modern oral products and the long regulatory process for new vaping products. It also described myblu as a small and declining part of revenue.
That business decision followed several U.S. Food and Drug Administration marketing denial orders involving blu products. A marketing denial order means the named product may not be marketed or distributed in the United States unless its status changes through the regulatory process. It is not the same thing as a product recall.
The U.S. blu timeline
| Date | What changed | What it means for a shopper |
|---|---|---|
| January 19, 2024 | FDA issued marketing denial orders covering the blu PLUS+ battery and several prefilled products, including Classic Tobacco, Gold Leaf, and Menthol. | The named products could not be marketed or distributed in the U.S. under those applications. |
| February 5, 2024 | FDA issued marketing denial orders for four blu disposable products and one myblu menthol product. | More flavored blu products were affected. |
| August 19, 2025 | FDA issued a marketing denial order for blu Disposable Classic Tobacco 2.4%. | That named disposable could not be marketed or distributed in the U.S. under that application. |
| May 12, 2026 | Imperial Brands said it had decided to transition its legacy myblu vaping business out of the U.S. market. | The brand owner confirmed the broader U.S. exit direction. |
Can you still buy myblu e-cigarettes online?
You may still find blu pages in search results, but a visible listing is not proof of normal U.S. availability. Electric Tobacconist currently says blu has been discontinued and that products are available only while stocks last. The U.S. blu site no longer presents a normal online shop.
Before ordering any remaining stock, check the page itself rather than Google’s title and snippet. Confirm that the exact product is in stock, that the seller will ship to your state, and that the listing is for the correct U.S. product. State restrictions vary, and an old page can remain indexed after its inventory changes.
| If you keep searching for remaining blu stock | If you move to refillable e-liquid |
|---|---|
| Availability can change from one retailer visit to the next. | You choose a currently stocked bottled e-liquid. |
| You remain tied to a proprietary sealed pod or disposable. | You use a compatible refillable device and replaceable pod or coil. |
| Flavor and strength choices are limited to the remaining product. | You can compare flavor profile, formulation, and strength separately. |
| An indexed page may still show a product that is no longer orderable. | The product page can show current variations and availability. |
If you want to understand the format change before choosing a flavor, read the refillable alternative to disposable vapes guide.
Which Black Note e-liquid should a blu user compare?
There is no honest one-to-one copy of a proprietary blu pod flavor. The useful comparison is the direction you want next: mellow leaf, classic cigarette-style tobacco, or tobacco with menthol. Black Note’s current tobacco e-liquid collection makes those three routes visible in one place.

Mellow tobacco route
If you searched for blu Gold Leaf pods
Start by comparing Virginia Tobacco if you want a mellow, mildly sweet tobacco profile. Black Note makes it with naturally extracted tobacco from flue-cured Virginia leaves. This is a flavor direction, not a claim that Virginia reproduces Gold Leaf.
- Mellow, mildly sweet tobacco profile
- Single-leaf Virginia direction
- 50/50, 70/30, or nicotine salt
Classic tobacco route
If you used Classic Tobacco or wanted more body
Compare Special Blend Tobacco for a smooth, classic cigarette-style tobacco profile made for everyday refillable use. Choose Light Tobacco Flavor for a lighter body or Full Tobacco Flavor for more body and a firmer finish.
- Naturally extracted from real tobacco leaves
- Light or Full Tobacco Flavor
- Coil-friendly in 50/50, 70/30, or nicotine salt


Menthol route
If you used Menthol or Polar Mint
Compare Special Blend Menthol if you want cool menthol over a real tobacco base. Its profile is crisp and restrained rather than candy-sweet, and it uses the same coil-friendly Special Blend family approach.
- Menthol with tobacco underneath
- Restrained rather than sweet ice
- 50/50, 70/30, or nicotine salt
How is a refillable setup different from myblu pods?
A sealed myblu pod and a bottle of e-liquid are not interchangeable. The pod was a cartridge made for the myblu device. Bottled e-liquid goes into a refillable pod or tank designed to be opened and refilled.
- 1. Stop at the sealed podDo not pour bottled e-liquid into a myblu pod.
- 2. Use a refillable deviceChoose a pod or tank designed for bottled e-liquid.
- 3. Match the formulationChoose 50/50, salt, or 70/30 for the device class.
- 4. Then choose strengthAccount for coil resistance, power, airflow, and vapor output.
| Question | Sealed myblu pod | Refillable route |
|---|---|---|
| Can the liquid be changed? | No, the pod is prefilled. | Yes, within the device maker’s compatibility limits. |
| Can bottled e-liquid go into it? | No. | Yes, if the pod or tank is designed to be refilled. |
| Who chooses flavor and formulation? | The closed-pod manufacturer. | The adult user chooses the bottle and compatible device. |
| What needs routine replacement? | The complete prefilled pod. | The refillable pod or coil, depending on the device. |
This guide intentionally stops short of recommending a specific device. Its job is to help a blu user choose an e-liquid direction. For a plain-language explanation of refillable hardware classes, see New to Vaping.
How should you choose formulation and nicotine strength?
Choose the formulation for the device first, then choose nicotine strength. Do not assume that a myblu pod labeled with one percentage will feel the same as bottled e-liquid carrying the same number in a different device.
| E-liquid type | Common device fit | What changes |
|---|---|---|
| 50VG/50PG freebase | Mouth-to-lung pods and tanks, often with coils of 0.8 ohm or higher at modest power | Balanced viscosity with a more noticeable throat feel than salt at comparable concentrations. |
| Salt nicotine | Low-power refillable pod systems | Higher nicotine concentrations with a smoother draw than freebase at the same concentration. |
| 70VG/30PG freebase | Sub-ohm tanks and higher-output pod mods | Thicker liquid and more vapor per puff. Salt nicotine is not for this device class. |
Black Note currently offers the three recommended e-liquids in 50VG/50PG and 70VG/30PG freebase at 0, 3, 6, 12, and 18 mg/ml, plus salt nicotine at 20, 30, and 50 mg/ml. The live selector is the source for what is in stock when you order.
If you do not know your device class or coil resistance, do not guess from the front of the bottle. Read 50/50 vs. 70/30 vs. salt e-liquid and the nicotine strength guide before choosing.
What should you expect from naturally extracted tobacco?
Black Note begins with real tobacco leaves and extracts their flavor instead of building a tobacco profile from artificial flavoring. The result should be judged as its own leaf-based tobacco experience, not as an imitation of a sealed blu pod.
The three comparison routes in this guide contain no added sweeteners or synthetic nicotine. Special Blend Tobacco and Special Blend Menthol receive additional purification for coil-friendly everyday use. Virginia is the more traditional, single-leaf naturally extracted tobacco route.
If you want to compare the wider line before choosing, use the Black Note tobacco e-liquid collection or read the naturally extracted tobacco guide.
Before you order: four final checks
The practical choice in one minute
Choose by flavor direction, not by a promise of an exact match.
- Gold Leaf direction: compare Virginia Tobacco for mellow leaf character and mild natural sweetness.
- Classic Tobacco direction: compare Special Blend Tobacco and choose Light or Full on the product page.
- Menthol or Polar Mint direction: compare Special Blend Menthol for restrained menthol over tobacco.
Frequently asked questions
Sources and further reading
About this guide
WARNING: This product contains nicotine. Nicotine is an addictive chemical.
This guide is for adults 21+ and is for educational and informational purposes only. It compares flavor direction and product format. It does not claim that a Black Note product duplicates a blu product. blu, myblu, Gold Leaf, Classic Tobacco, Menthol, and Polar Mint are referenced for identification; their trademarks belong to their respective owners. Black Note is not affiliated with blu, myblu, Fontem, or Imperial Brands.
Market-status facts were checked against Imperial Brands, blu, the FDA, and Electric Tobacconist on September 14, 2026. Product availability and formulation details were checked against the live Black Note product records on September 14, 2026.
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