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Why E-Cigs Need (Sensible) Regulation

So far, proposed regulations have not been a good thing for the vaping industry. In the U.S., the FDA’s draft proposal consisted of little more than bureaucratic requirements to submit paperwork, placing an undue burden on the primarily small businesses that make up the industry while including none of the many suggestions that could actually help protect consumers from inferior products. In Europe, things aren’t much better, with arbitrary limits on nicotine levels and the size of bottles being among the many absurd things in the proposed regulations.

However, none of this means that regulations are inherently a bad thing. In fact, some well-designed and proportionate regulations could minimize any risks associated with vaping and ensure companies put out consistent products. The challenge is providing that quality assurance without demolishing the innovation that makes the industry what it is today.

The Goal of E-Cigarette Regulations

Determining the actual intention of e-cigarette regulation is the first problem, and there are two main things to take into account: minimizing risk while still encouraging switching among smokers. Regulations should undoubtedly aim to remove any unnecessary health risks and keep any unavoidable risks to a minimum. However, the true scope of regulation is broader than that: the aim should be to improve public health. When you’re considering e-cigarettes, which are almost entirely used by smokers and ex-smokers, this raises the vital comparison with cigarettes.

Cigarettes are widely-available, addictive and undeniably deadly. They offer a quick and easy hit of nicotine, and despite firm restrictions on advertising, are still used by about 18 percent of American adults. Smoking is widely identified as the leading preventable cause of death in the U.S., so reducing the number of adults that smoke should be a priority.

For e-cigarette regulation, the implication of this is clear: to benefit public health, e-cigarettes need to have a substantial chance of attracting smokers to make the switch. If regulations designed to reduce the already miniscule risks likely associated with vaping end up reducing their ability to compete with cigarettes, the marginal benefit in the safety of e-cigarettes will be dwarfed by the harm coming from fewer smokers making the switch.

The core goal of e-cigarette regulation, then, should be to provide quality assurance but not at the expense of the appeal of e-cigarettes to existing smokers. Of course, it makes sense to have some restrictions to ensure that people aren’t harmed in other ways, or that non-smoking adults or youths aren’t encouraged to start vaping, but every decision risks making available products less appealing to smokers and vapers, which could in turn lead to increases in (or smaller decreases in) the smoking rate.

The Regulations We Need

To keep the regulation proportional to the risks of the product, it’s clear that e-cigarettes only really need a “light-touch” approach, much like that used in Sweden to regulate snus. However, we shouldn’t let that mislead us into thinking that no regulation is acceptable: at present, companies do things like claim their e-liquids are diacetyl-free despite not actually being diacetyl-free, and while we don’t think this is a huge problem, there are cases of no-nicotine e-liquids actually containing traces of nicotine. Clearly, there needs to be some accountability for things like this, because we ultimately inhale what these people produce.

There are many possible requirements that don’t place undue burdens on small businesses but would still serve to provide protection for consumers, such as setting minimum purity levels for e-liquids (including making them free from known hazards like diactyl), ensuring that e-liquids are produced in a clean and sterile environment, and many other reasonable standards, such as those suggested by the American E-Liquid Manufacturing Standards Association, including mandating the use of child-proof caps for e-liquid. Similarly, obvious risks such as the use of lead-based solder in devices should be removed. These requirements would offer consumers much-needed protection and would provide some additional confidence in the quality of the products we purchase.

Although limiting marketing is arguably not justified – since this could reduce their chance of convincing adult smokers to make the switch and thereby cause harm – it would obviously make sense that, alongside a ban on sales to minors, some steps should be taken to ensure that companies don’t do anything to deliberately market to youths or non-smokers. What precisely would need to be restricted is a difficult question, but things like ensuring that ads for e-cigs can’t appear in places primarily seen by youths and making sure campaigns are focused on encouraging smokers to make the switch (rather than positioning vaping as a new hobby for anybody to take up) could accomplish this.

In addition to existing consumer protection rules covering things like electrical components, such regulations are reasonable and would actually be good for vaping on the whole.

The Regulations We Don’t Need

Sadly, the regulations as currently proposed in many places primarily focus on other things and do very little to accomplish these core goals. The FDA’s proposal offers very little aside from bureaucratic burdens, and the “substantial equivalence” requirement threatens to effectively ban most products currently on the market. A new bill may help prevent this pointless decimation of the industry, but it’s a perfect example of the type of regulation that comes with a lot of harm (by basically protecting the cigarette market from competition) with no clear benefit (to vapers or anybody else) in terms of establishing product standards.

Similarly, the EU’s proposal includes a virtually total ban on advertising, a limit of 2.0 % nicotine in ecig liquid (despite many smokers needing to use 2.4 % nicotine e-liquids to switch), e-liquid bottles being limited to 10 ml containers (in a misguided attempt to quell fears of accidental poisonings) and many more borderline useless requirements such as “leak-free” filling. Totally Wicked has challenged this legislation in court, but whether their argument that the regulations are a “disproportionate impediment” to the free movement of goods in Europe will be upheld by the Court of Justice of the European Union remains to be seen.

The basic lesson is that anything else – particularly if it risks jeopardizing the appeal or availability of e-cigarettes to adult smokers and vapers – is unnecessary, disproportionate to the potential risks of vaping and ultimately damaging. Drawing arbitrary lines in the sand (like “grandfather dates” or irrational nicotine limits) doesn’t help anybody, and could reduce the ability of e-cigarettes to reduce the number of smokers around the world.

Conclusion – Regulations Could Benefit the Industry, If Done Right

The case for regulation of e-cigarettes is pretty strong, overall: it provides customers with some much-needed assurance that they aren’t being lied to or otherwise misled, and that their e-liquids and devices are compliant with reasonable standards. However, all around the world, this reasonable argument is being twisted to support thoughtless regulations that offer no benefits and a lot of potential downsides. As vapers and businesses, we should oppose such irrational moves in any way we can, but we should keep in mind that some “light touch” regulation to buy e-juice and devices would still be a good thing for the industry.


  1. The Counterfactual: Regulation of E-Cigarettes – General Ideas
  2. The Counterfactual: What is Wrong with the Tobacco Products Directive for Vapor Products?
  3. CASAA: The FDA & Deeming Regulations of E-Cigarettes
Michael Grey
Find Me Here

Michael Grey

With a passion to educate through my writings and a passion to help others, I found my place here at Black Note. Being that I am a former smoker who quit smoking because of vaping, I knew I could help others do the same. Working for Black Note is a true blessing. Not only do I help educate vapers on a daily basis through my writings, but I am also enjoying the benefits of working with an amazing team and sharing an authentic tobacco solution with the vaping community.
Michael Grey
Find Me Here

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What is Naturally Extracted Tobacco E-Liquid?

E-juice, also known as e-liquid or vaping liquid, is the liquid that’s placed in the vaping device and subsequently atomized into vapor. When you go to buy e-juice, you’ll notice it contains a mix of several ingredients. These typically include vegetable glycerin (VG), propylene glycol (PG), some type of flavoring, and nicotine.

VG and PG form the base of the e-liquid. VG is a component used in food and personal care products; its role in e-liquid is to create a thick, dense vapor. PG is another popular solvent used in a variety of everyday items. It carries the e-liquid flavor, provides the “throat hit,” and enhances the vaping liquid’s ability to soak into wicks or cartomizer materials.

Nicotine is an optional ingredient, often available in different levels. E-juice also contains some type of flavoring.

Black Note leads the pack of tobacco vaping liquid by using only natural flavoring – extract from real tobacco leaves to produce real tobacco taste. When you go to buy e-juice from other companies, you may find any number of chemicals used to create synthetic flavors that include fake strawberry, manufactured vanilla, and even man-made tobacco flavors.

If your aim when you buy e-liquid is to experience the subtle nuances, genuine flair and authentic taste of real tobacco, then you’ll be on the mark if you buy e-juice from the Black Note lineup.

Best E-Juice

When you’re going to buy e-liquid, it’s only natural you’ll want the best e-liquid. But what, exactly, does it “best e-juice” mean? We’ll tell you.

For starters, you’ll want an e-juice that doesn’t contain all kinds of strange chemicals and concoctions that you can’t even pronounce. True, even the best e-liquid will contain vegetable glycerin (VG) and proplene glycol (PG), which serve as the base of e-juice, but you don’t necessarily need a host of other chemical compounds.

The best e-juice will stick to natural ingredients, like real tobacco extract, rather than rely on synthetic flavorings, colorings and other additives. Diacetyl is one of those synthetic ingredients that has gotten a pretty bad rap, although its use is not all that uncommon for producing sweet e juice flavors.

Definitely read the ingredient list before you buy e-juice to ensure you recognize what’s on it. Better yet, see if the e-juice company offers a lab report to confirm what’s actually inside the e-liquid.

In addition to having as few chemical ingredients as possible, the best e-juice will have an amazing taste. For those who enjoy authenticity over imitation, the most amazing taste is the most natural taste, especially when it comes to tobacco. Since Black Note uses real extract from tobacco leaves, we not only avoid all those weird chemical flavorings, but we also produce the most authentic experience: tobacco vaping liquid that actually tastes like tobacco.

Best E-Liquid on the Market

Anyone looking for the best e-liquid on the market need look no further than Black Note. Black Note tobacco vaping liquid ranks as the best e-juice across the board in every category, starting with the taste.

Black Note’s main claim to fame is producing a tobacco vaping liquid that actually tastes like real tobacco. That because we use real tobacco extract, not chemicals, to create the best e-juice tobacco flavor. Using extract from real tobacco leaves retains tobacco’s nuances and flavor notes, giving you the most authentic and multi-faceted tobacco experience.

In addition to being the best e-juice for tobacco taste, Black Note also has the best e-liquid manufacturing process. We spent years researching and testing various production methods, and finally landed on one that we believe is absolutely perfect.

It starts with growing carefully selected tobacco seeds, followed by an equally precise of steps that include an extensive natural extraction process. Even our bottling and packaging is done with the utmost care, using recycled and recyclable packaging materials to ensure our products are as earth-friendly as they are vapor-friendly.

One more category where Black Note ranks as the best e-liquid is with the value. Every order comes with free domestic shipping, one-to-three day domestic shipping guarantee, and a 90-day, money-back satisfaction guarantee. If you’re not happy for any reason, or don’t agree we’re the best e-juice on the market, send it back on us and we’ll refund your money.

Vape Juice Ingredients

Vape juice ingredients can be pretty straightforward – or not. At the very least, most vape juice contains propylene glycol (PG), vegetable glycerin (VG), and some type of flavoring. Nicotine has largely become an optional ingredient that can be included at varying levels or left out altogether.

Vegetable glycerin (VG) and propylene glycol (PG) are usually the two main ingredients that make up the base of most vape juice.

VG is a plant-based substance with the ability to produce a dense, thick vapor. PG is an additive found in many food items and certain medicines. It carries the flavoring, provides the “throat hit” and enhances the vape juice’s ability to soak into the wicking materials.

Nicotine levels can vary, as can ingredients that make up the flavorings. The components that make up vape juice flavoring are where ingredients can get rather complicated.

Vape juice that relies on artificial flavorings can contain any number of extraneous chemicals and other additives, whatever it takes to recreate the flavor the ecig juice is going for.

Black Note uses only natural flavorings: extract from real tobacco leaves. That keeps our ingredient list incredibly simple, backed by a lab report to prove it. You won’t find any strange chemical concoctions used to produce our tobacco flavor, just real tobacco extract that delivers a real tobacco experience.

What is the Best Flavor for Ecig Juice?

From strawberry shortcake to banana rum, ecig juice comes in tons of flavors. While folks can debate and discuss all the fruity, sweet or food-like flavors all day long, the best flavor for e-cig liquid is straight-up tobacco.

Why? Vaping was originally created as an alternative for traditional cigarettes, mainly for those who enjoy the taste of tobacco. And when you can find an e-cig liquid that is able to recreate tobacco’s full-bodied yet delicate flavor notes and nuances, but without the harmful chemicals found in cigarettes, then you’ve found the best ecig juice.

Recreating tobacco’s complex flavor isn’t easy, especially when it’s attempted with artificial ingredients. That’s why Black Note sticks to the real thing, extracting the essence of real tobacco leaves to flavor our vaping liquid. Not only does this avoid the harmful chemicals in cigarettes, but it also eliminates the flavoring chemicals found in many ecig juices. The end result is real tobacco taste, an authentic tobacco experience and the best flavor for ecig juice you can find.

Notice also we said the best e-cig flavor was straight-up tobacco, not plain old tobacco. Black Note’s real tobacco vaping liquid happens to come in a variety of different blends, from the light and airy to the peppery and robust. Not all tobacco is created equal, and different blends capture the specialized subtleties that make each tobacco unique.

Best Sweet Tobacco E-Juice

When it comes to sweet tobacco e-juice, your options can be broken down into two categories.

The first category contains tobacco e-juice that overlays the tobacco flavor with artificial chocolate, caramel, vanilla, fruity or other dessert-like flavorings. We wouldn’t classify any such flavors as the best tobacco e liquid, simply because they typically use chemicals and other artificial ingredients to create the tobacco taste, the sweet taste, or both.

The second category of sweet tobacco e-juice is where you’ll find the best tobacco e-liquid, sweet or otherwise. This category contains vaping liquid created using only natural flavorings, which is exactly where Black Note fits in. Instead of concocting flavors using synthetic ingredients, Black Note uses an extensive extraction process that slowly and deliberately extracts the tobacco essence from real tobacco leaves.

The result is the best tobacco e-juice: tobacco vaping liquid that actually tastes like real tobacco. And if you’re going for the best sweet tobacco e liquid, we have a few tobacco blends that offer varying levels of sweetness.

Prelude is our sweetest tobacco e-liquid, containing golden Virginia tobacco. Made from fire-cured dark Virginia tobacco, Sonata is our Cavendish blend with a mildly sweet and nutty flavor. Solo is our menthol blend, giving you a semi-sweet minty taste created from natural menthol crystals extract from dried mint leaves.

For the best tobacco e-liquid that’s naturally sweet and remarkably delicious, Black Note is at your service.

WARNING: Black Note products are not smoking cessation products and have not been tested as such. Black Note products are intended for use by adults of legal smoking age (21 or older in California), and not by children or women who are pregnant or breastfeeding. Black Note products contain nicotine, a chemical known to the State of California to cause birth defects or other reproductive harm. Ingestion of the non-vaporized concentrated ingredients can be poisonous. Keep out of reach of children and pets.

WARNING: This product contains nicotine. Nicotine is an addictive chemical.