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nicotine levels in e liquid

Nicotine Levels in E-Juice: Making the Right Choice


Understanding nicotine levels in e-juice is essential to making sure you get the right amount of nicotine for your needs, which in turn helps smooth your transition to vaping. If you’ve been struggling to find the right e-liquid to help you kick smoking, it might be because you’ve made the wrong choice for nicotine level. Here’s everything you need to know to make the right decision:

Nicotine Levels in E-Juice 101

Most e-liquid contains nicotine, and the nicotine level simply tells you how much of it is there. Companies generally offer five or six nicotine levels, with 0 percent (no nicotine), 0.6 percent, 1.2 percent, 1.8 percent and 2.4 percent being the most common, but some companies also provide lower-nicotine or higher-nicotine e-liquids. At Black Note, we also offer 0.3 percent e-liquid, and elsewhere, 3.6 percent is the highest you’ll find. These figures simply tell you what percentage of an e-liquid is composed of nicotine.

In some cases, the nicotine levels in e-juice are expressed as milligrams (mg) per milliliter (ml) values (mg/ml), so 0.6 percent could be expressed as 6 mg/ml, 1.2 percent could be expressed as 12 mg/ml, and so on. This literally means that in every ml of e-liquid, there are that many mg of nicotine. It’s also easier to work out the total amount of nicotine in a bottle using this point: for example, a 15 ml bottle of 12 mg/ml nicotine e-liquid contains 15 × 12 = 180 mg of nicotine.

Not sure how nicotine is measured in e-liquid? Read this guide.

How Do I Choose Nicotine Levels in E-Juice?

Making the right choice about nicotine levels in e-juice isn’t an exact science, but you can maximize your chances of making the right decision. The most important thing to think about is how much you smoke or used to smoke: if you smoke a pack of cigarettes a day, the general advice is that 1.8 percent (or 18 mg/ml) nicotine e-liquid is the best choice. If you’re a heavier smoker, then 2.4 percent (or 24 mg/ml) may be the best option.

The lower nicotine levels (1.2 percent and lower) are primarily for vapers who’ve already made the switch, but they might be suitable for lighter or occasional smokers too. These levels aren’t usually recommended for just-switching smokers because they are unlikely to offer enough nicotine to be satisfying. E-cigarettes, no matter what type, don’t deliver nicotine as efficiently as cigarettes, so it’s better to go with higher nicotine levels at first.

The only caveat to this advice is that the higher nicotine levels (2.4 and 3.6 percent) can be a little harsh on your throat, so if you smoke more than a pack a day, although you might benefit from the extra nicotine, you might enjoy vaping more using a 1.8 percent nicotine e-juice.

Do Different E-Cigs Require Different E-Liquid Nicotine Levels?

Most beginner-level e-cigarettes can be used with higher nicotine e-juice with no problems, but for variable voltage e-cigs with sub-ohm tanks or rebuildable atomizers – which vaporize more e-liquid with each puff – it’s often better to reduce your nicotine level. These devices are more commonly used by long-term vapers, and switching to a 1.2 percent, 0.6 percent or lower nicotine e-liquid is advised with these devices, depending on which nicotine level you used before.

Conclusion – For Smokers: More Nicotine is Better, Where Possible

Nicotine levels in e-juice are fairly straightforward, and if you’re a smoker trying to make the switch, the simplest advice is to opt for as much nicotine as you can cope with. For long-term vapers who’ve already switched from smoking, the lower nicotine levels are very useful, but if you’re new to vaping, chances are 1.8 percent is the ideal nicotine level for your needs. This offers a satisfying amount of nicotine without risking making vaping feel unpleasant on your throat.


  1. What Strength of E-Liquid Should I Buy?
  2. Nicotine absorption from electronic cigarette use: comparison between first and new generation devices
Michael Grey
Find Me Here

Michael Grey

With a passion to educate through my writings and a passion to help others, I found my place here at Black Note. Being that I am a former smoker who quit smoking because of vaping, I knew I could help others do the same. Working for Black Note is a true blessing. Not only do I help educate vapers on a daily basis through my writings, but I am also enjoying the benefits of working with an amazing team and sharing an authentic tobacco solution with the vaping community.
Michael Grey
Find Me Here
  • Brian Stegner

    I’m curious about something. Were most of the Black Note juices available in 24% a while ago? I seem to remember them going up to that level. Am I mis-remembering? I noticed they max out at 18% now, and am actually looking for a good supplier of pure nicotine in order to bring the levels to where I’m at, and also maintain my usage of several Black Note flavors.

    • Hi Brian,

      You are certainly right having 2.4 in stock.
      However the management has decided to eliminate 2.4% nicotine all together.




WARNING: Black Note products are not smoking cessation products and have not been tested as such. Black Note products are intended for use by adults of legal smoking age (21 or older in California), and not by children or women who are pregnant or breastfeeding. Black Note products contain nicotine, a chemical known to the State of California to cause birth defects or other reproductive harm. Ingestion of the non-vaporized concentrated ingredients can be poisonous. Keep out of reach of children and pets. For immediate advice, contact poison control center: (800) 222-1222