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Warning: This product contains nicotine, a chemical known to the state of California to cause birth defects or other reproductive harm.

How Much Nicotine Do I Want?

Choosing your nicotine level can seem difficult for smokers new to vaping, but the basic advice is that pack-a-day smokers should start with 18 mg/ml or 1.8 percent nicotine e-liquids. However, this is all down to what works for you, so if you find your initial choice doesn’t meet your needs, you can increase or decrease it as needed.

Nicotine Levels in E-Liquids: A Brief Guide
Most e-liquid companies provide e-liquids with no nicotine, 0.6 percent (or 6 mg/ml), 1.2 percent (12 mg/ml), 1.8 percent (18 mg/ml) and 2.4 percent (24 mg/ml) of nicotine. Choosing between these isn’t an exact science (and we’ve covered the considerations in more detail separately), but the following should give you a good idea of which is likely to be best for you:

  • 2.4 percent – This is the highest nicotine e-liquid offered by most companies, and is generally recommended for smokers of more than 20 cigarettes per day. However, smokers of 20 a day may also find this more satisfying, because e-cigarettes deliver less nicotine to the blood than cigarettes.
  • 1.8 percent – This is the most common starting nicotine level, and many smokers of around 20 a day find this to offer enough nicotine. This is the recommended place to start, because it offers a substantial amount of nicotine, but isn’t as harsh on the throat as 2.4 percent e-liquids.
  • 1.2 percent – This concentration is better for less heavy smokers or for those who’ve already switched to e-cigarettes and want to consume less nicotine. If you only smoked around 10 per day, or didn’t smoke every day, you might find this to offer enough nicotine.
  • 0.6 percent –This is for e-cigarette users in the process of reducing their nicotine consumption. 0.6 percent nicotine liquids won’t be sufficient for a smoker, but many vapers move to this concentration over time.
  • No nicotine – This is for those no longer addicted to nicotine, who only want the hand-to-mouth, smoking-like action of using e-cigarettes.

Remember, if you’re trying to quit smoking, it’s better to ensure you get enough nicotine by using a higher level (1.8 or 2.4 percent) at first, and then moving to lower concentrations over time. Note that you will need to use your e-cig for longer than you would have smoked to get the same amount of nicotine in your blood



WARNING: Black Note products are not smoking cessation products and have not been tested as such. Black Note products are intended for use by adults of legal smoking age (21 or older in California), and not by children or women who are pregnant or breastfeeding. Black Note products contain nicotine, a chemical known to the State of California to cause birth defects or other reproductive harm. Ingestion of the non-vaporized concentrated ingredients can be poisonous. Keep out of reach of children and pets. For immediate advice, contact poison control center: (800) 222-1222