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Ecig advertisement

Should e-cigarette brands be allowed to advertise?

Advertising is one of the most simple yet effective tools a brand can harness in its marketing arsenal. Firstly, advertising reaches everywhere: from social media, to television and even the clothing of our favorite sports teams, there is hardly anywhere you can go without seeing one product or another recommended to you. E-cigarettes are still relatively new on the advertising circuit, and their presence on billboards and radios has been hotly debated, but they aren’t the first product in the world to court controversy through advertising.

Advertising influences how we dress, how we eat and even how we look. It was a nephew of Sigmund Freud named Edward Bernays who first developed a theory on how humans could be convinced to want something they hadn’t previously desired, and this was exactly how the tobacco market began targeting women after World War I.

Bernays was employed by the American Tobacco Company to encourage more of the female population to begin smoking, and one of the key messages he used was to tag on the suffragette movement. He created the reference “torches of freedom”, illuminating the idea that by smoking, women were showing themselves as equal to men. The campaign was a huge success, and the smoking figures for females went up.

Tobacco advertising on TV and radio was banned in 1971 when society began to get an inkling of the huge health implications a tobacco habit could have. For a while, the space tobacco advertising left has been dormant, but since e-cigarettes burst onto the market with a meteoric rise in popularity in 2004, there has been debate on whether e-cigarettes should be allowed to advertise.

The CDC is currently not in favour of vaping adverts. There main bone of contention lies with the exposure of minors to e-cigarettes that might appeal to them, and eventually lead to a nicotine addiction. This was a sentiment echoed the US Surgeon General in his recent report, but it’s a claim that has been rubbished by other experts in the field.

Despite this, as it stands, e-cigarette brands are free to advertise as they please in America. In other parts of the world, such as the UK, the regulations on e-cigarette advertising are a lot stricter, which is surprising considering the UK’s slightly more lenient view on electronic alternatives overall.

The FDA rules are undoubtedly going to have a huge impact on the e-cigarette market as a whole, but under the regulations, advertising will be allowed to continue. Mitch Zeller, Director of the FDA’s Center for Tobacco Products has confirmed that “For now, there are no direct restrictions in the final rule on TV advertising,”, which will no doubt come as somewhat of a silver lining to the big brands who can afford advertising rates, but will do little to help the smaller independents who face the most threat to their existence from the FDA.

Converse to Bernays’ theory that advertising could make people want things they didn’t really need, there is a need to tackle the issue of tobacco in America. Smoke-related illnesses and disease is the leading cause of preventable death in the country, ahead of motor-related accidents and gun crime. A study by Public Health England suggested that e-cigarettes are 95% less harmful than traditional alternatives, and they form the most popular method of tobacco cessation currently.

Although knowledge of e-cigarettes as a product is wide-spread, sadly there is miseducation on what e-liquids contain and how they work. This has led many to believe that they are just as harmful as ordinary cigarettes, something there is no firm evidence to support. Advertising has the potential to re-educate individuals on e-cigarettes, and reach out to more current smokers who might be looking to put an end to their smoking habit, or at the very least cut down.

Have you seen any advertising for e-cigarettes? What were your thoughts on it? Do you think it will make previous non-smokers likely to try it, or do you think it plays an important part in showing tobacco smokers what alternatives are out there for them?

We’d love to hear your views, so let us know on social media or in the comments below!

 

References

https://thesocietypages.org/socimages/2012/02/27/torches-of-freedom-women-and-smoking-propaganda/

http://www.druglibrary.org/schaffer/Library/studies/nc/nc2b_10.htm

https://www.cdc.gov/vitalsigns/ecigarette-ads/

https://www.bloomberg.com/news/articles/2016-05-05/e-cigarette-ads-get-to-stay-on-the-air-under-new-fda-rules

https://www.gov.uk/government/news/e-cigarettes-around-95-less-harmful-than-tobacco-estimates-landmark-review

Michael Grey
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Michael Grey

With a passion to educate through my writings and a passion to help others, I found my place here at Black Note. Being that I am a former smoker who quit smoking because of vaping, I knew I could help others do the same. Working for Black Note is a true blessing. Not only do I help educate vapers on a daily basis through my writings, but I am also enjoying the benefits of working with an amazing team and sharing an authentic tobacco solution with the vaping community.
Michael Grey
Find Me Here

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What is E-Juice?

E-juice, also known as e-liquid or vaping liquid, is the liquid that’s placed in the vaping device and subsequently atomized into vapor. When you go to buy e-juice, you’ll notice it contains a mix of several ingredients. These typically include vegetable glycerin (VG), propylene glycol (PG), some type of flavoring, and nicotine.

VG and PG form the base of the e-liquid. VG is a component used in food and personal care products; its role in e-liquid is to create a thick, dense vapor. PG is another popular solvent used in a variety of everyday items. It carries the e-liquid flavor, provides the “throat hit,” and enhances the vaping liquid’s ability to soak into wicks or cartomizer materials.

Nicotine is an optional ingredient, often available in different levels. E-juice also contains some type of flavoring.

Black Note leads the pack of tobacco vaping liquid by using only natural flavoring – extract from real tobacco leaves to produce real tobacco taste. When you go to buy e-juice from other companies, you may find any number of chemicals used to create synthetic flavors that include fake strawberry, manufactured vanilla, and even man-made tobacco flavors.

If your aim when you buy e-liquid is to experience the subtle nuances, genuine flair and authentic taste of real tobacco, then you’ll be on the mark if you buy e-juice from the Black Note lineup.

Best E-Juice

When you’re going to buy e-liquid, it’s only natural you’ll want the best e-liquid. But what, exactly, does it “best e-juice” mean? We’ll tell you.

For starters, you’ll want an e-juice that doesn’t contain all kinds of strange chemicals and concoctions that you can’t even pronounce. True, even the best e-liquid will contain vegetable glycerin (VG) and proplene glycol (PG), which serve as the base of e-juice, but you don’t necessarily need a host of other chemical compounds.

The best e-juice will stick to natural ingredients, like real tobacco extract, rather than rely on synthetic flavorings, colorings and other additives. Diacetyl is one of those synthetic ingredients that has gotten a pretty bad rap, although its use is not all that uncommon for producing sweet e juice flavors.

Definitely read the ingredient list before you buy e-juice to ensure you recognize what’s on it. Better yet, see if the e-juice company offers a lab report to confirm what’s actually inside the e-liquid.

In addition to having as few chemical ingredients as possible, the best e-juice will have an amazing taste. For those who enjoy authenticity over imitation, the most amazing taste is the most natural taste, especially when it comes to tobacco. Since Black Note uses real extract from tobacco leaves, we not only avoid all those weird chemical flavorings, but we also produce the most authentic experience: tobacco vaping liquid that actually tastes like tobacco.

Best E-Liquid on the Market

Anyone looking for the best e-liquid on the market need look no further than Black Note. Black Note tobacco vaping liquid ranks as the best e-juice across the board in every category, starting with the taste.

Black Note’s main claim to fame is producing a tobacco vaping liquid that actually tastes like real tobacco. That because we use real tobacco extract, not chemicals, to create the best e-juice tobacco flavor. Using extract from real tobacco leaves retains tobacco’s nuances and flavor notes, giving you the most authentic and multi-faceted tobacco experience.

In addition to being the best e-juice for tobacco taste, Black Note also has the best e-liquid manufacturing process. We spent years researching and testing various production methods, and finally landed on one that we believe is absolutely perfect.

It starts with growing carefully selected tobacco seeds, followed by an equally precise of steps that include an extensive natural extraction process. Even our bottling and packaging is done with the utmost care, using recycled and recyclable packaging materials to ensure our products are as earth-friendly as they are vapor-friendly.

One more category where Black Note ranks as the best e-liquid is with the value. Every order comes with free domestic shipping, one-to-three day domestic shipping guarantee, and a 90-day, money-back satisfaction guarantee. If you’re not happy for any reason, or don’t agree we’re the best e-juice on the market, send it back on us and we’ll refund your money.

Vape Juice Ingredients

Vape juice ingredients can be pretty straightforward – or not. At the very least, most vape juice contains propylene glycol (PG), vegetable glycerin (VG), and some type of flavoring. Nicotine has largely become an optional ingredient that can be included at varying levels or left out altogether.

Vegetable glycerin (VG) and propylene glycol (PG) are usually the two main ingredients that make up the base of most vape juice.

VG is a plant-based substance with the ability to produce a dense, thick vapor. PG is an additive found in many food items and certain medicines. It carries the flavoring, provides the “throat hit” and enhances the vape juice’s ability to soak into the wicking materials.

Nicotine levels can vary, as can ingredients that make up the flavorings. The components that make up vape juice flavoring are where ingredients can get rather complicated.

Vape juice that relies on artificial flavorings can contain any number of extraneous chemicals and other additives, whatever it takes to recreate the flavor the ecig juice is going for.

Black Note uses only natural flavorings: extract from real tobacco leaves. That keeps our ingredient list incredibly simple, backed by a lab report to prove it. You won’t find any strange chemical concoctions used to produce our tobacco flavor, just real tobacco extract that delivers a real tobacco experience.

What is the Best Flavor for Ecig Juice?

From strawberry shortcake to banana rum, ecig juice comes in tons of flavors. While folks can debate and discuss all the fruity, sweet or food-like flavors all day long, the best flavor for e-cig liquid is straight-up tobacco.

Why? Vaping was originally created as an alternative for traditional cigarettes, mainly for those who enjoy the taste of tobacco. And when you can find an e-cig liquid that is able to recreate tobacco’s full-bodied yet delicate flavor notes and nuances, but without the harmful chemicals found in cigarettes, then you’ve found the best ecig juice.

Recreating tobacco’s complex flavor isn’t easy, especially when it’s attempted with artificial ingredients. That’s why Black Note sticks to the real thing, extracting the essence of real tobacco leaves to flavor our vaping liquid. Not only does this avoid the harmful chemicals in cigarettes, but it also eliminates the flavoring chemicals found in many ecig juices. The end result is real tobacco taste, an authentic tobacco experience and the best flavor for ecig juice you can find.

Notice also we said the best e-cig flavor was straight-up tobacco, not plain old tobacco. Black Note’s real tobacco vaping liquid happens to come in a variety of different blends, from the light and airy to the peppery and robust. Not all tobacco is created equal, and different blends capture the specialized subtleties that make each tobacco unique.

Best Sweet Tobacco E-Juice

When it comes to sweet tobacco e-juice, your options can be broken down into two categories.

The first category contains tobacco e-juice that overlays the tobacco flavor with artificial chocolate, caramel, vanilla, fruity or other dessert-like flavorings. We wouldn’t classify any such flavors as the best tobacco e liquid, simply because they typically use chemicals and other artificial ingredients to create the tobacco taste, the sweet taste, or both.

The second category of sweet tobacco e-juice is where you’ll find the best tobacco e-liquid, sweet or otherwise. This category contains vaping liquid created using only natural flavorings, which is exactly where Black Note fits in. Instead of concocting flavors using synthetic ingredients, Black Note uses an extensive extraction process that slowly and deliberately extracts the tobacco essence from real tobacco leaves.

The result is the best tobacco e-juice: tobacco vaping liquid that actually tastes like real tobacco. And if you’re going for the best sweet tobacco e liquid, we have a few tobacco blends that offer varying levels of sweetness.

Prelude is our sweetest tobacco e-liquid, containing golden Virginia tobacco. Made from fire-cured dark Virginia tobacco, Sonata is our Cavendish blend with a mildly sweet and nutty flavor. Solo is our menthol blend, giving you a semi-sweet minty taste created from natural menthol crystals extract from dried mint leaves.

For the best tobacco e-liquid that’s naturally sweet and remarkably delicious, Black Note is at your service.

WARNING: Black Note products are not smoking cessation products and have not been tested as such. Black Note products are intended for use by adults of legal smoking age (21 or older in California), and not by children or women who are pregnant or breastfeeding. Black Note products contain nicotine, a chemical known to the State of California to cause birth defects or other reproductive harm. Ingestion of the non-vaporized concentrated ingredients can be poisonous. Keep out of reach of children and pets. For immediate advice, contact poison control center: (800) 222-1222