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Child-Friendly E-Liquid Labels – Do They Harm the Industry?

Whether it’s re-appropriating trademarks, simply using juvenile graphics or a combination of the two, what you put on your e-liquid label dictates the sort of attention it will attract. Perhaps the “don’t judge a book by its cover” advice carries over to e-liquid too, at least for the consumer, but the big difference is that there aren’t big organizations with a vested interest in scrutinizing covers of books.

On the other hand, any indication that e-liquid companies are marketing to children will be pounced on by hungry, prohibitionist jackals looking for any excuse to come down hard on the technology.

The question is, do e-liquid labels featuring cartoonish characters or stealing the names of kid-friendly treats harm the industry, or will it make no difference what we do?

E-Liquids Marketing to Children: A Primer

The basic concern about e-liquids marketing to children is summed up by the frequently-repeated claim that flavors like bubblegum and cotton candy lure otherwise non-smoking youths into vaping, and then they’ll (for some reason) progress to smoking cigarettes. This concern is ultimately unfounded, but the CDC data on youth vaping is invariably trotted out as if it supports the notion. From 2011 to 2014, past-month vaping in high school students went up from 1.5 to 13.4 percent, and for middle school students it went from 0.6 to 3.9 percent.

On the face of it, the theory seems (relatively) plausible and the increase in youth vaping, when presented in this fashion, looks like it might be a concern. However, this isn’t the whole picture: alongside the increases in vaping, past-month smoking in high school students fell from 15.8 to 9.2 percent, and for middle school students it fell from 4.3 to 2.5 percent. In 2013, just 0.9 percent of never-smoking youth had ever tried e-cigs, and all evidence indicates that almost all regular users are smokers. Finally, evidence also indicates that the available flavors – the cornerstone of the theory – don’t appeal to non-smoking youth and that the “gateway” to smoking doesn’t really occur. Without putting too fine a point on it, current evidence strongly suggests that the “concern” about youth vaping is complete and utter bunk.

The only thing that is genuine about it is that the argument will continue to be made, and people do take it seriously. This makes sense, because if it really was happening, then it could make vaping a bad thing for society overall. The fact is that the data doesn’t support the conclusion will in no way stop groups like the Campaign for Tobacco-Free Kids, the American Lung Association and many others from claiming that it’s true.

E-Liquid Labels (That Could be Accused of) Appealing to Youth

This is why companies using cartoon images or logos pretty much stolen from cereals, snacks and candies are a bigger deal than they should be. One thing we’ve never seen any genuine indication of from the e-cigarette industry is a desire to sell to children: there is a more than big enough potential market in the approximately one billion smokers around the world and no evidence, no leaked emails, basically nothing at all suggests that companies are attempting to branch out into marketing to non-smoking youths. But, if you’re inclined to make that argument (for whatever reason), then one piece of tenuous “evidence” you can find is in labels (or flavors) that look like they might be intended to appeal to children.

And it’s fairly hard to defend why you’d have such a label. You can say that you’re making reference to Fruit Loops or Skittles on your e-liquid label out of “nostalgia” or just for fun, but that argument will undoubtedly appear very weak when the evidence described above is being presented as if it’s evidence of a new epidemic of youth nicotine addiction. If you’re really unlucky, people will compare you to a Big Tobacco executive of the past, trying to conceal your true motive of creating a new generation of nicotine addicts.

This is ultimately why there has been a recent trend towards removing such labels (although threats of legal action related to trademark infringement have had a role to play too), and even though this wouldn’t be a concern in an ideal world, it’s hard to see the change as anything but positive. There is really no need to market your e-liquid in a way that could be misconstrued as trying to appeal to teens or kids; there are plenty of other ways to present your product that can’t be interpreted in such a fashion. It doesn’t matter if the concerns are valid or not; it’s a case of painting the industry in the most positive light. We are responsible, and we do not intend to addict non-smoking kids to nicotine, so we shouldn’t do anything that might make others think of us that way, as an industry.

Will it Even Matter?

The only problem is that it probably won’t make a difference anyway. To the people making these claims, the difference between doing so in the absence of evidence and continuing to do so despite evidence to the contrary is depressingly small. The human mind’s fascinating ability to contort contrary facts into a pre-existing viewpoint will continue to work its wonders, and we shouldn’t even be surprised if such moves are interpreted as an admission of guilt, as if the companies have been “caught out” rather than simply taking a precautionary step to avoid unfounded criticism.

The worst thing is that even if the people making such claims accepted the move as a show of good faith, something else – flavors, most likely – would be used as a justification to continue making the claim. The attacks on vaping are not based on a rational assessment of the facts; they’re based on an underlying opposition that exists independently of the facts.

Conclusion – Should Companies Pull Child-Friendly Labels?

Even though making this move won’t entirely stop claims that e-liquid companies are attempting to appeal to youth, changing any labels that appear as though they appeal to youth is still a good idea, on balance. When trademark issues come into it, this answer is obvious, but even for simple non-infringing cartoon labels, removing them indicates (at least to any unbiased observer) that the industry is responsible and that we are capable of behaving in the interests of public health without being mandated to. It might not stop the most zealous of critics, but it will both make it harder for them to state their case and help to convince anybody with a less extreme view that the “concern” isn’t really justified.

Michael Grey
Find Me Here

Michael Grey

With a passion to educate through my writings and a passion to help others, I found my place here at Black Note. Being that I am a former smoker who quit smoking because of vaping, I knew I could help others do the same. Working for Black Note is a true blessing. Not only do I help educate vapers on a daily basis through my writings, but I am also enjoying the benefits of working with an amazing team and sharing an authentic tobacco solution with the vaping community.
Michael Grey
Find Me Here

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What is E-Juice?

E-juice, also known as e-liquid or vaping liquid, is the liquid that’s placed in the vaping device and subsequently atomized into vapor. When you go to buy e-juice, you’ll notice it contains a mix of several ingredients. These typically include vegetable glycerin (VG), propylene glycol (PG), some type of flavoring, and nicotine.

VG and PG form the base of the e-liquid. VG is a component used in food and personal care products; its role in e-liquid is to create a thick, dense vapor. PG is another popular solvent used in a variety of everyday items. It carries the e-liquid flavor, provides the “throat hit,” and enhances the vaping liquid’s ability to soak into wicks or cartomizer materials.

Nicotine is an optional ingredient, often available in different levels. E-juice also contains some type of flavoring.

Black Note leads the pack of tobacco vaping liquid by using only natural flavoring – extract from real tobacco leaves to produce real tobacco taste. When you go to buy e-juice from other companies, you may find any number of chemicals used to create synthetic flavors that include fake strawberry, manufactured vanilla, and even man-made tobacco flavors.

If your aim when you buy e-liquid is to experience the subtle nuances, genuine flair and authentic taste of real tobacco, then you’ll be on the mark if you buy e-juice from the Black Note lineup.

Best E-Juice

When you’re going to buy e-liquid, it’s only natural you’ll want the best e-liquid. But what, exactly, does it “best e-juice” mean? We’ll tell you.

For starters, you’ll want an e-juice that doesn’t contain all kinds of strange chemicals and concoctions that you can’t even pronounce. True, even the best e-liquid will contain vegetable glycerin (VG) and proplene glycol (PG), which serve as the base of e-juice, but you don’t necessarily need a host of other chemical compounds.

The best e-juice will stick to natural ingredients, like real tobacco extract, rather than rely on synthetic flavorings, colorings and other additives. Diacetyl is one of those synthetic ingredients that has gotten a pretty bad rap, although its use is not all that uncommon for producing sweet e juice flavors.

Definitely read the ingredient list before you buy e-juice to ensure you recognize what’s on it. Better yet, see if the e-juice company offers a lab report to confirm what’s actually inside the e-liquid.

In addition to having as few chemical ingredients as possible, the best e-juice will have an amazing taste. For those who enjoy authenticity over imitation, the most amazing taste is the most natural taste, especially when it comes to tobacco. Since Black Note uses real extract from tobacco leaves, we not only avoid all those weird chemical flavorings, but we also produce the most authentic experience: tobacco vaping liquid that actually tastes like tobacco.

Best E-Liquid on the Market

Anyone looking for the best e-liquid on the market need look no further than Black Note. Black Note tobacco vaping liquid ranks as the best e-juice across the board in every category, starting with the taste.

Black Note’s main claim to fame is producing a tobacco vaping liquid that actually tastes like real tobacco. That because we use real tobacco extract, not chemicals, to create the best e-juice tobacco flavor. Using extract from real tobacco leaves retains tobacco’s nuances and flavor notes, giving you the most authentic and multi-faceted tobacco experience.

In addition to being the best e-juice for tobacco taste, Black Note also has the best e-liquid manufacturing process. We spent years researching and testing various production methods, and finally landed on one that we believe is absolutely perfect.

It starts with growing carefully selected tobacco seeds, followed by an equally precise of steps that include an extensive natural extraction process. Even our bottling and packaging is done with the utmost care, using recycled and recyclable packaging materials to ensure our products are as earth-friendly as they are vapor-friendly.

One more category where Black Note ranks as the best e-liquid is with the value. Every order comes with free domestic shipping, one-to-three day domestic shipping guarantee, and a 90-day, money-back satisfaction guarantee. If you’re not happy for any reason, or don’t agree we’re the best e-juice on the market, send it back on us and we’ll refund your money.

Vape Juice Ingredients

Vape juice ingredients can be pretty straightforward – or not. At the very least, most vape juice contains propylene glycol (PG), vegetable glycerin (VG), and some type of flavoring. Nicotine has largely become an optional ingredient that can be included at varying levels or left out altogether.

Vegetable glycerin (VG) and propylene glycol (PG) are usually the two main ingredients that make up the base of most vape juice.

VG is a plant-based substance with the ability to produce a dense, thick vapor. PG is an additive found in many food items and certain medicines. It carries the flavoring, provides the “throat hit” and enhances the vape juice’s ability to soak into the wicking materials.

Nicotine levels can vary, as can ingredients that make up the flavorings. The components that make up vape juice flavoring are where ingredients can get rather complicated.

Vape juice that relies on artificial flavorings can contain any number of extraneous chemicals and other additives, whatever it takes to recreate the flavor the ecig juice is going for.

Black Note uses only natural flavorings: extract from real tobacco leaves. That keeps our ingredient list incredibly simple, backed by a lab report to prove it. You won’t find any strange chemical concoctions used to produce our tobacco flavor, just real tobacco extract that delivers a real tobacco experience.

What is the Best Flavor for Ecig Juice?

From strawberry shortcake to banana rum, ecig juice comes in tons of flavors. While folks can debate and discuss all the fruity, sweet or food-like flavors all day long, the best flavor for e-cig liquid is straight-up tobacco.

Why? Vaping was originally created as an alternative for traditional cigarettes, mainly for those who enjoy the taste of tobacco. And when you can find an e-cig liquid that is able to recreate tobacco’s full-bodied yet delicate flavor notes and nuances, but without the harmful chemicals found in cigarettes, then you’ve found the best ecig juice.

Recreating tobacco’s complex flavor isn’t easy, especially when it’s attempted with artificial ingredients. That’s why Black Note sticks to the real thing, extracting the essence of real tobacco leaves to flavor our vaping liquid. Not only does this avoid the harmful chemicals in cigarettes, but it also eliminates the flavoring chemicals found in many ecig juices. The end result is real tobacco taste, an authentic tobacco experience and the best flavor for ecig juice you can find.

Notice also we said the best e-cig flavor was straight-up tobacco, not plain old tobacco. Black Note’s real tobacco vaping liquid happens to come in a variety of different blends, from the light and airy to the peppery and robust. Not all tobacco is created equal, and different blends capture the specialized subtleties that make each tobacco unique.

Best Sweet Tobacco E-Juice

When it comes to sweet tobacco e-juice, your options can be broken down into two categories.

The first category contains tobacco e-juice that overlays the tobacco flavor with artificial chocolate, caramel, vanilla, fruity or other dessert-like flavorings. We wouldn’t classify any such flavors as the best tobacco e liquid, simply because they typically use chemicals and other artificial ingredients to create the tobacco taste, the sweet taste, or both.

The second category of sweet tobacco e-juice is where you’ll find the best tobacco e-liquid, sweet or otherwise. This category contains vaping liquid created using only natural flavorings, which is exactly where Black Note fits in. Instead of concocting flavors using synthetic ingredients, Black Note uses an extensive extraction process that slowly and deliberately extracts the tobacco essence from real tobacco leaves.

The result is the best tobacco e-juice: tobacco vaping liquid that actually tastes like real tobacco. And if you’re going for the best sweet tobacco e liquid, we have a few tobacco blends that offer varying levels of sweetness.

Prelude is our sweetest tobacco e-liquid, containing golden Virginia tobacco. Made from fire-cured dark Virginia tobacco, Sonata is our Cavendish blend with a mildly sweet and nutty flavor. Solo is our menthol blend, giving you a semi-sweet minty taste created from natural menthol crystals extract from dried mint leaves.

For the best tobacco e-liquid that’s naturally sweet and remarkably delicious, Black Note is at your service.

WARNING: Black Note products are not smoking cessation products and have not been tested as such. Black Note products are intended for use by adults of legal smoking age (21 or older in California), and not by children or women who are pregnant or breastfeeding. Black Note products contain nicotine, a chemical known to the State of California to cause birth defects or other reproductive harm. Ingestion of the non-vaporized concentrated ingredients can be poisonous. Keep out of reach of children and pets. For immediate advice, contact poison control center: (800) 222-1222